Brainstorming for trademarks or company names?

Stuck trying to come up with a trademark or service mark to identify your product or service? Or in a bind naming your company? Rivkin & Associates has a nice little booklet titled "33 Tips & Tactics for Generating Nmaes," a 28 page booklet packed with creative prods, techniques and tools.

Best of all, it's free.

To get your FREE Copy,
Send a #10 envelope with two ounces of postage to:

"33 Tips"
Rivkin & Associates Inc.
PO Box 188
Glen Rock, NJ 07452-0188

And of course, before you commit to the name you choose for your brand or company, please make sure to conduct a trademark search. As stated in Tip No. 5, "Go for quantity:"

Don't fall in love with a short list of three or four possible names.

Develop lots of names.

In a typical trademark search, you'll lose at least 8 of every 10 names you generate.

(Sometimes more.)

And then, once you finally settle on a mark, consider applying for registration of your trademark. For more information, please feel free to contact us for help.

Books by Steve Rivkin

The Making of a Name: The Inside Story of the Brands We Buy

IdeaWise: How to Transform Your Ideas

Differentiate or Die: Survival in Our Era of Killer Competition

The New Positioning: The Latest on the World's #1 Business Strategy

The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right

Tags: naming, branding, brands, trademark, search, registration