Honda sued Ford for Trademark Infringement
According to The State, Honda sued Ford for trademark infringement for the use of the three letter name MKX on a new Lincoln SUV. This is because Honda felt it was similar to its Accura SUV's name MDX.
Ford and Honda settled their dispute out of court about a month ago. The full terms weren’t disclosed, but Ford has registered the trademark as the “Lincoln MKX” and not by the three letters alone. The companies believe this will keep consumers from confusing the MKX and the MDX.
Tags: trademark, infringement, litigation, settlement, search

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